5 Tips to Write Great Content that Actually Gets Seen - And Converts

If you're a business owner, entrepreneur, or marketer, you know how important it is to have great content. Not only do you need to produce great content to attract leads and get new customers, but you need to make sure that your content actually stands out and is seen by your audience. (Because what good is amazing content if no one is reading it??) Here are some tips for making your content stand out and be seen.

Test. Test. Test.

Marketing is all about figuring out what your audience wants and then giving it to them. The best way to figure out what your audience wants is to keep testing new concepts. When you find content that gets a lot of engagement and starts conversations - write more of that type of content. If you're an entrepreneur or small business owner, this is especially important. With so much competition online, you need to make sure your content is on point and resonating with your audience. Don't be afraid to experiment - the only way to find out what works is to try something new.

Follow the 80/20 Rule.

As an entrepreneur or small business owner, it's important to use social media to promote your products or services. However, you need to strike a balance between promoting your business and engaging with your audience. If all you're doing is promoting your products, people will quickly get turned off and tune out your content. Marketing on social media is about 80% engagement and 20% promotion. Use social media to grow your presence, start conversations, and become a familiar name. By building relationships with your audience, you'll be in a much better position to sell them your products or services down the road.

Use a Strong Hook.

Successful marketing starts with a successful hook. It's important to know how to hook your audience. A great way to do this is by starting your social media posts, emails, and videos like it's the latest hot gossip.

Here’s some examples:

"____ is more powerful than _____ and you will never guess why."

"You will NOT believe what I heard the other day"

"I can't believe people aren't more aware of this!"

These types of hooks pull people in and they'll want to know more. By creating this sense of urgency, you're more likely to capture your audience's attention and get them interested in what you have to say. So if you're looking to up your marketing game, don't forget the power of a good hook!

Get Inside the Mind of Your Ideal Client

Emotion plays a huge role in buying decisions. That's why it's so important to get inside the heads of your ideal clients. What are their hopes, fears, and dreams? What keeps them up at night? Once you know the answers to these questions, you can produce content that really speaks to them. And when a potential client feels like you are reading their mind, they'll get sucked in. Don’t be afraid to really get personal with your marketing.

Write to a SPECIFIC Problem.

Send tailored sales pages to potential clients. For example, if you're a weight loss coach, you might have different sales pages for mothers who want to lose weight so they can feel confident in their swimsuits, another for women who are dating or married and want to feel confident in their little black dresses, and a third option for women who work in an office and want to get back to their active lifestyles. By sending the sales page that most closely corresponds to your potential client's needs, you'll be more likely to see conversions.

So there you have it! These are five tips to writing great content that actually gets seen – and converts. Which ones do you find most useful? Let us know in the free Facebook community. And if you need help putting these concepts into action, the members inside the Be in the Room Community are excited to help you brainstorm and create a great strategy.