The Be in the Room team is delighted to introduce you to Bijal Patel, CEO and founder of We Launch. Bijal is an exceptional leader, bringing together both the practical and spiritual aspects of leading an impactful life. Her style is inspiring, fun, and full of knowledge – she has something powerful to share with all of us.

She firmly believes that it takes courage and hard work to follow one's dreams - AND it is 100% okay to have a new dream. We are not limited to one path in life. Join us as we hear Bijal’s journey and the valuable lessons she has learned along the way!

Click here to learn more about the Limitless Event in Scottsdale, AZ - April 2023.

Bijal's Thoughts on Limitless | Scottsdale, AZ

"I'm excited about Limitless. I think more events like this need to be happening and I'm so excited for us to be collaborating to get a really, really high quality product out for people. It's going to transform people's lives.

Bijal's Superpower: Branding Beyond the Visual Aspects

"Let's simplify branding. Let's start with what it's NOT - that'll be easier. Branding is not just your logos, colors, fonts and mood boards. That is a subset of branding. That is your visual branding, your visual assets. Think of that as 10% of what's important, almost like inner and outer beauty. Be happy with the way you look on the outside, but really 90% of it is from the inside. 

True brand strategy is defining the three-dimensional brand. Imagine your brand is a person. What would they sound like? What would they talk like? What would they feel like? What would their energy be? What would their beliefs be? What is their messaging?

True branding is packaging up who you really are and who your business really is in a manner - including precise messaging and positioning - that hits home with your exact audience."

Branding is really about helping people bring their story to life in a powerful and meaningful way. 

The Passion Behind the Journey

"Let's tie in the concept of being limitless. I did commercial interior design for 13 years prior to this journey. So, I actually really don't have any certifications. I don't have a degree in branding, which would be considered marketing or graphic design. I have none of that.

Those kind of things might make you feel reputable, but you don't need it. So, for 13 years I did commercial interior design and it was an enormous passion of mine. I'm in my custom home right now, proof in the pudding. I would do big hotels, big corporate offices, fortune 500 companies, startups, Bank of America, Johnson & Johnson, Heins, - I've worked for a ton of these big names. 

I've done a lot of smaller companies too. And after 13 years, covid hit and the writing was on the wall."

Changing Paths: How Motherhood Shifted the Journey

Truth be told, I started my own company after I got fired from my well paying corporate job because I had my second kid and I was nursing him, and they were like, Bijal, you kind of changed.

I was like, I'm nursing a baby, so I can't meet you downtown at the class a office building at 7:00 PM - I have literally have a baby. My company didn't love that, and I just love sharing that with people because it's so relatable. Corporate America sort of used and abused me and I got thrown into this new journey. So I started my own company, and I decided I was going to do interior design - my way or the highway. I decided that I was going to make it all about employing moms and creating a remote and flexible culture. 

Six Figured: Year One

"I was really proud that I hit six figures my first year doing my own business. And I was like, girl, you got it going on. And then covid hit and I was like, oh my God what am I going to do?

And when I looked in the mirror and I was honest with myself through a series of conversations with another woman who I met in a mastermind coaching group, she asked me, are you still passionate about interior design or are you just white knuckling that dream?

I literally turned red. I was so angry. But, what I learned through that, was that it truly did trigger me - and there was a reason for it.

So I thought about it, I waited an evening and I messaged her and I said, I think you are onto something."

The Power of Conversation: Entering the Branding Scene

This incredible coach said to me: Why don't you just try branding for three months? You've been doing it online while you're waiting for interior design to work online. And what if you just did it for three months? You already said, no one's going to do commercial interior design during Covid for three months. You're not going to hurt anything. Why don't you just give it a shot?

I agreed. I decided to give it a shot. And in those 90 days, I got real with myself and it just kind of happened.

It wasn't a special moment, it just slowly happened where I was like, is it okay to have a new dream?

The answer is YES! And I have no regrets whatsoever.

Embracing the New Dream

That happens to so many of us. We get on this path and then one day - it's not your dream anymore. You might feel like you've been working for it for so long and you don't even know what another dream would be. But it's important to ask - where does your heart truly want to go? And if that's a new direction - it's okay to take it.

Investing in Yourself

"I used to think that you had to get better at work first and everything else would fall into line. But after being in so many rooms with people who are way smarter than I am, honestly learning the hard way, reading the books, listening to the podcast, being in the room. It's a whole new energy - and the energy is contagious. It's like osmosis. When I tried to do the business first, I was just grinding it out and hustling it all the time on one end. It's truly the inner work that needs to come first."

What does Limitless Mean to You

"Limitless means that you fully own who you were meant to be on this planet.

I believe each soul has a fierce purpose and it will nag at you, it will clot you, it will whisper at you at night 2:00 AM, 3:00 AM, 1:00 PM.

It will come around and it will just talk to you and it'll nudge and it'll tap and it will tell you, girl, are you showing up fully and owning the version of who you're meant to be? Or are you playing small? And it will not stop nagging you.

What I love about Limitless is it's saying - let's unshackle ourselves. Let's push open the glass boxes that we're in. We are allowed to get out and we MUST get out. Other people are depending on us. Our children are watching us. Our other girlfriends are watching us. There are other men and women are watching us. Society needs strong, empowered women to fully own who we are so we can make this world a better place."

The Why Behind Bijal's Appearance at Limitless

The reason we wanted Bijal's incredible personality to speak at Limitless is simple. She needs to be part of this conversation and this movement. She's amazing at what she does, a total powerhouse, and she blends together practical and spiritual mindset in such a beautiful way. She is incredibly inspirational with a little bit of "let me tell you how it really is." We just love her style - and we are so excited to bring this amazing women to you at Limitless in Scottsdale, AZ April 2023.

Bijal's story shows us that it is never too late to start a new dream. Life happens, and we need to be open to the changes that come our way. Investing in ourselves can help us stay inspired and motivated on this journey of self-discovery. We owe it to ourselves and those around us to fully own who we are meant to be - limitless! With Bijal as an example of what is possible when you take risks and follow your heart, let her inspiring words motivate you into action towards achieving your wildest dreams.

Ready to join at Limitless in Scottsdale, AZ April 2023? Click here to learn more and get your ticket.

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Want to Connect with Bijal Patel before the Limitless Event? Here's where to find her:

https://welaunch.design/

https://www.instagram.com/welaunchyou/

https://www.facebook.com/bijal.launch

https://www.linkedin.com/in/bijalpatelwelaunchyou/

https://twitter.com/BijalPatel_