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How Evergreen Marketing Can Help You Scale your Business

The Leadership Circle
December 06, 20223 min read

As a business owner, you need to understand marketing. The current generation is all about instant gratification, but evergreen marketing, while a slower process, is insanely powerful.

Evergreen marketing is about working smarter - not harder. It's something that is not often talked about, especially in the entrepreneurial world. Linda Baruta, an evergreen marketing strategist, believes in the power of utilizing search engine platforms: Google, YouTube, and Pinterest.

Meet Linda Barutha

Linda Barutha is an Evergreen Marketing Strategist with 25+ years in corporate IT and 25 years of entrepreneurial experience. 

She owned a brick and mortar where she taught mixed media art and developed 150 of her own products, selling them wholesale to other retailers. Once she dived deep into the online marketing space, she developed her own SEO-First framework to help successful professionals scale their amazing services. 

Now she runs a marketing agency where her team becomes your strategic partners to create and implement an evergreen marketing plan that positions you as the go-to name in your industry.

When Linda is not helping her clients and leading her team, she can be found sipping some iced tea and watching the Milwaukee Brewers latest baseball game. 

In this episode we are going to cover...

What is SEO?

SEO stands for Search Engine Optimization. It's all about making your website as user-friendly and search engine friendly as possible by incorporating relevant keywords, developing high-quality content, and building links from other websites. When done correctly, SEO can help your website rank higher in Google search results, along with other search engines, which means more people will see your site and potentially become customers.

SEO: Playing the Long Game

Social media is all about instant gratification. SEO is all about playing the long game. And yes - there's a place for both. SEO is a slow process, but the results are far more permanent. If you're in business for the long game, why not put strategies in place that are in the long game with you? When you've been a success on social media for some time and you're ready to scale - it's time to shift into evergreen marketing. That's the next step to massive growth.


We know you're familiar with this search engine.Google is the most popular search engine in the world, so it's essential to make sure your business is visible there. By optimizing your website and content for Google, you can reach a larger audience and drive more traffic to your site.


Google owns YouTube, so having a presence on YouTube is a powerful advantage. Utilizing keywords on YouTube is just as important as doing so on your website, as that is what will help your videos rank higher in search results - yes, both on YouTube itself and Google. By including keywords in the titles and descriptions of your videos, as well as in the tags and descriptions, you can help ensure that more people see your content and potentially become customers.

The Power of Pinterest

Pinterest is not just for products and recipes. Linda shares the story about how her virtual assistant was able to leverage Pinterest to increase traffic to her service based online business from less than 10 visits per day to hundreds of visits per day. As with all SEO strategies, optimizing your pin titles and utilizing keywords (along with using great visuals!) will be the key to your success on this platform.

SEO is an evergreen marketing strategy that can help your business reach a larger audience and drive more traffic to your site. By optimizing your website and content for Google, you can ensure that your business is visible in search results. Utilizing keywords on YouTube is also important, as that will help your videos rank higher in search results. And don't forget Pinterest - by including keywords in the titles and descriptions of your pins, you can help people find your pins and potentially become customers.

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